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THERE IS NO IDEA

WITHOUT STRATEGY.

THERE IS NO STRATEGY
WITHOUT TECHNOLOGY.

Strategy+ESG

ESG + AI/ANALYTICS + SEMIOTICS

Brand Positioning

Culture

Insights

Mkt Communication

Suporte à decisão

Branding

SERVIÇOS

ABOUT US

Marcelo Prista is the founder and CEO of It Rocks - Ideas+Technology, a communication strategy company focused on ESG+R with data-driven decision support and affiliated with HUB4VENTURES.

He also serves as Advisor to HUB4IMPACT, an innovation and impact hub that develops and invests in initiatives and solutions focused on positive impact aligned with a vision of a world centered on human beings, sustainable, ethical and resilient, and as Advisor to HUB4VENTURES, a venture studio focused on innovation, high technology and impact.

Prista has over 30 years of experience in branding, communication and advertising strategy. As creative director, he has led several ESG projects for Vale, Natura, Cruz Vermelha, Marfrig-in partnership with N Ideias of Nizan Guanaes-and P.A. Publicity, Grupo Pão de Açúcar's house agency, which developed several projects focused on sustainability, health and well-being, positioning the brand as a pioneer in the subject both in communication and culture.

He served as partner and CCO of Z515 (2016-2022), an agency that in 4 years reached the 11th position in the Brazilian ranking, as creative director of Grey, Thompson and Agência Africa, and as creative vice president of P.A. Advertising (2007-2014).

Marcelo Prista holds a bachelor's degree in Design from PUC/RJ.

Fernando Perez de Britto has extensive experience in ESG+R (considered one of the pioneers in the subject), analytics, artificial intelligence and decision support solutions for private organizations, where he has a master's degree in the area. Reference in the UN concept of Coherence.

Since 2002, founder and CEO of HUB4IMPACT / AI Systems Research (AISR), an impact, innovation and high technology hub focused mainly on strategic planning, decision processes based on data analysis, simulation and analysis of scenarios, risk management and compliance, innovation management, sales portfolio optimization, resource allocation optimization, supply chain optimization and business process optimization. He is responsible for AISR's socioenvironmental initiative "Making Smart Cities".

Member of the Global Board of the UNDRR Private Sector Alliance for Disaster Resilient Societies (ARISE) since 2017 and current Vice-Chair, and Co-Chair Emeritus of the UNDRR Stakeholder Engagement Mechanism (SEM).

Previously, Co-Chair of the UNDRR Stakeholder Engagement Mechanism (SEM) (2019-2021), UN Sasakawa Award (2019), and Advisory Board Member of the UNDRR Private Sector Alliance for Disaster Resilient Societies (ARISE) (2015-2017).

Visiting Professor of Expert Systems and Analytics/Business Intelligence at the Master in Business and Information Systems at the Pontifical Catholic University of São Paulo (PUC/SP) (2006-2011).

Master in Intelligence Technologies and Digital Design (Cognitive Sciences) from the Pontifical Catholic University of São Paulo (PUC/SP), specialization in Business and Administration from the Getúlio Vargas Foundation of São Paulo (FGV-EAESP) and bachelor's degree in Computer Science from the Pontifical Catholic University of São Paulo (PUC/SP).